Feature
InTheGarageMedia.com
ruby typography
Chris & Paula Tulley’s 1952 Chevy 3100 … the Apicella Way
By CTP Staff images by Tommy Koppinger
C

hris Tulley’s love for the Advance Design Series GM trucks—specifically the 1947-1953 five-windows—began when he was a teenager. He recalls, “… when I was 16 years old, my father had a stock 1953 that I learned to drive in. I then drove that pickup as an apprentice all over San Francisco until I was 22 years old. At a point in time my father wanted to get rid of the truck but I was unable to buy it because I did not have a place to store or work on it, so I had to let it go.” Fortunately, the story doesn’t end there, which we’re pretty sure you already knew!

“Fast-forward 40-plus years,” Chris continues. “I retired and I always wanted to go to a Barrett-Jackson auction, so we went in 2019 and that’s where I met Brad Apicella. My wife and I decided to build a truck from the ground up to celebrate our 40th wedding anniversary—she loves red, so we picked the color Ruby in honor of our 40th.”

1952 Chevrolet 3100, custom red paint, chrome grille, and modern wheels, classic meets modern styling
It turns out the fellow Chris and his wife, Paula, met, Mr. Apicella, is quite the aficionado in Advance Design pickups—that’s what his company, Apicella Designs in Arizona, specializes in, so that was definitely more than simply a chance encounter. Brad was kind enough to give us the entire lowdown on Ruby, the Tulleys’ gorgeous 1952 Chevy.
Close-up of Apicella Designs badge on custom red 1952 Chevrolet 3100
Chrome steering wheel and gauges inside a custom 1952 Chevrolet 3100, red and tan interior
“This truck project started as an Apicella Designs Ultimate Series 3100. We call these the Ultimate Series because they get numerous modifications to not only make the truck more beautiful but also to function and drive better than other 3100 Series pickups. Chris had a pretty specific purpose for this project. He wanted a truck that he could hop in and drive to any show he wanted, but also wanted a truck that could hold its own with the high level of builds these days. As he explained it to us, this would be the crown jewel (aka Ruby) of his car collection.
Side profile of a 1952 Chevrolet 3100, red custom build, chrome accents, lowered stance
“The most notable modification we offer is our extended foot-box package. Anyone who has ever owned or driven a first-series 3100 pickup will know the limited legroom available. It makes for a very uncomfortable driving position, especially for any time or distance. We solved that problem by physically pushing the foot-box out to allow approximately 4 inches of additional legroom. This roughly translates to the gas pedal being placed where the original toe kick would have been. Along with moving the floor out, we also moved the seat up and back as far we could to allow people who are over 6 feet tall to comfortably drive one of our trucks. Extending the sheetmetal is the easy part of this package; it’s the butterfly effect of everything else it changes that really makes this setup complicated. We have to redesign everything from the gas and brake pedal locations to physically moving the engine forward to clear the firewall so we can actually utilize the additional space gained.
1952 Chevrolet 3100 interior, custom tan leather, chrome accents, and modern dashboard
“This truck had all of the cowl vents shaved and smoothed, the firewall was shaved and smoothed out, and we used Absolute Sheetmetal core support and an inner fender kit that we modified to fit our needs. All the gaps on the truck were cut, massaged, and welded back up. The hood is another big issue on these trucks. We added billet hood hinges as the foundation and then we go through and weld the two halves together to stiffen up the flex. From there we cut the back edge to fit correctly to the cowl and then we TIG weld round rod along the compete back edge to help stiffen up the edge and prevent hood flutter driving down the road. The Mar-K bed on the truck was modified with our radius bed corners on both the front and rear. Another notable modification on the back is what we call our picture frame mod: We add pieces to the sides of the tailgate that match the angle and bends of the upper and lower rolled portions on the tailgate, effectively making a picture frame look.
Rear view of 1952 Chevrolet 3100, custom red, lowered with modern touches, Chevrolet embossed tailgate
“Exterior mirrors are BBT Fabrications that had the mounts modified to fit the truck. The mirror housings were painted body color and the arms were chrome plated. The Apicella Designs side emblems are machined from billet aluminum and also chrome plated. The front end, bumper, and running boards were all wrapped in PPF or clear bra to protect from paint chips and people stepping on the running boards and scratching them. The front bumper had the original splash pan removed and we fabricated one that got welded to the top of the bumper and smoothed out. The mounts were modified to move the bumper lower and tuck it back in under the grille. The rear roll pan was extended down to allow additional clearance for our blade-style taillight bar and had a body line added around the license plate cutout. Finally, paint- and bodywork was done by Nostalgia Hot Rods out of Henderson, Nevada. Dustin hacker and his crew handled all the bodywork and prep to get this truck ready for its Ruby Red paint.

“Underneath all that is an Apicella Designs–spec TCI custom IFS chassis with Ridetech coilover shocks and TrueTrac Currie 9-inch nodular rearend. The crate engine is a 525hp hot cam LS3 with 4L75E transmission outfitted with Apicella Designs long tube Tri-Y headers, 23-gallon aluminum fuel tank with Holley in-tank fuel pump, and the factory engine cover was smoothed and painted body color along with the Holley hidden coil pack valve covers.

“The interior of the truck is highly modified. We cut the dash and sectioned the glovebox over to allow air vents to be mounted in the dash. The speaker grille and glovebox are custom LS fab billet pieces that were custom made to fit our needs and chrome plated. The steering wheel is a Sparc that was also chrome plated and has a leather wrap. A custom center console was fabricated to house the double-din radio and A/C controls. It also houses the Lokar shifter. The interior was finished in Moore & Giles leather and was wrapped by Ceballos Customs in Tempe, Arizona. Other notable mods are full leather headliner and wrapped back wall, auto dimming rearview mirror with compass and external temperature, and Dakota Digital HDX gauge set. It also has a Vintage Air unit center mounted behind console.”
Wood bed with chrome strips in the rear of a custom 1952 Chevrolet 3100