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IMAGES BY NotStock Photographyhis here story starts out with a 1949 Studebaker truck—a truck originally owned by Charles Talbert before being passed down to Mike Goldman, his soon-to-be son-in-law. By the time Talbert Goldman entered the picture, the Stude—and his father’s shop, Mike Goldman Customs—had been getting quite a bit of recognition. Before he was even licensed to drive, his parents handed the 1949 down to him and thus began the truck’s third incarnation, this time resplendent in red suede with whitewalls and a rather recognizable set of flames (so much so, in fact, it graced the cover of a magazine or two that I/we used to be affiliated with!).
That was in the beginning of 2023—a mere eight months later, and the (hopefully) fourth-gen hot rodder Goldman had his flamed truck … in the form of the 1990 GMC you see pictured here!
Starting on the inside and working out, the Sierra’s innards were completely updated, from the carpet (possibly once rubber flooring—now Daytona red wool), worn-out split bench (now a leather-wrapped Snowden full bench) and redone door panels (combination of both materials), color-matched dash with Dakota Digital instrumentation and Kicker sound system, and Billet Specialties wheel (upholstery work handled by Ryan Kelly).
Lastly, as the end of 2023 approached, Goldman fulfilled his son’s wishes with a spectacular hot rod–style flamejob (yellow-to-orange, tipped in blue, appropriately) over black, with bumpers and grille color-coordinated after the third brake light and stake pocket holes were deleted.
As Talbert put it, he’s been a hot rodder since he was “knee high to a grasshopper!” We’re pretty confident that has been handed down to his son, and though it’s been dubbed the “MGC Shop Truck,” we can’t wait till the day the younger Goldman is finally handed the keys to the GMC!