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ne of the easiest ways for truck enthusiasts to channel their passions while growing up was to visit their local hobby shop while digging into the endless stacks of plastic kit models to spend a Saturday at the kitchen table building their favorite haulers. Regardless of whether you leaned toward bone-stockers or hot hop-ups laced with custom parts there was something for everyone, showcased by kits from Monogram, AMT, Revell, and Aurora, to name but a few. For a young Joe Smith, of Plymouth, Massachusetts, there were plenty of models built, fueling a fire lasting for decades, leading him to the decadent ’53 Ford F-100 laid out across our pages.


A deal was made swapping cash for keys and without wasting any time he immediately started laying down the miles. It wasn’t long till he wanted to move past the stocker and inject it with plenty of newfound performance. Having seen a recent number of impressive builds on the scene from Chris Cerce Customs (CCC) in Taunton, Massachusetts, he immediately set a meeting with Cerce to discuss a plan for the truck’s future. The pair shared many of the same ideas on what it would take to fuse cutting-edge technology wrapped in contemporary style and before long the truck was dropped off to begin its new journey.





To bring an equal amount of allure to the business office, the restored factory dash was refinished in crème gloss and filled with dials from Classic Instruments to monitor the vitals while a Billet Specialties steering wheel carves a course though an ididit tilt column with gear changes clicking through a Lokar stick. Need to pump up the volume? A Kicker head unit, amp, and speakers fill the cab with ease. For plenty of comfort, Carello Auto Upholstery of Warwick, Rhode Island, recovered the factory bench in soft crème leather with complementing side panels, suede headliner, and carpeting. The completed truck is now seeing plenty of miles cruising through New England with Joe living the dream, and to us that’s as cool as it gets!