ormally the writer of a magazine feature article isn’t supposed to talk about himself in the first person; this is not one of those times. The 1971 Chevrolet C10 built by Ryan “Ryno” Lieberman of Ryno Built Rod & Custom in Southwest Missouri that you see before you is named “Brown Shuga,” and it almost ended up in the crusher. That’s where I come into the story.
In the spring of 2018 I saw this sad, derelict, stripped C10 with a title on Facebook for $200 about 45 minutes from my home with the note that if it wasn’t gone by morning it was going to the crusher. Well, I couldn’t let that happen. The truck was bought and brought out to my dad’s farm and dropped off in a tree line to someday be rebuilt alongside a few more “someday” projects.
Now, I knew that his “shop truck” idea was fantasy, the man cannot just leave stuff alone. This would not be the first “shop truck” that was once bound for the crusher and later ended up in a magazine feature. The second that he said that this was just going to be a shop truck, despite his protests, I knew better. The truck rolled off the trailer and into a storage spot to await a break in the customer cars. A few weeks later I get a text from Ryno of the bed bolted to the truck. It had begun, another week and the frame was marked out for a little surgery to bring the rear axle closer with the cab and get that longbed cut down to the shortbed dimensions.
A Porter Built drop member was added to the truck, the frame was completely boxed, and Classic Performance Products (CPP) crossmembers were tucked up high to get the frontend set low. A custom air-ride suspension was built using Air Lift Performance ’bags, the truck had to lay low to tuck 22s and get the body closer to the ground. The factory firewall was shaved to clean up its appearance, and a set of Slosh Tubz fiberglass front inner fenders were called in to have the clearance for the 255/30-22 Toyos mounted on custom-built U.S. Mags 22×9.5 wheels with tri-bar spinners. The front brake duty is handled by a CPP Big Brake Kit with six-piston calipers.
With the front custom air suspension handled, the rear was ready for a bit of reworking. A massive kickup was constructed and the rear suspension was built using a custom-built trailing arm setup using CPP link arms and a Panhard bar. More Air Lift Performance ’bags were used in custom-built mounts. A custom-built, narrowed, Speedway 9-inch rearend with 3.89 gears in a TruTrac centersection puts the power to the wheels with 31-spline axles. Another CPP Big Brake Kit with six-piston calipers mount inside the custom-built U.S. Mags 22x12s with a little backspacing to achieve that deep look. These have some super-wide 335-series Toyo tires. Once the frame was finished, it was stripped and then sent off to Rocky Willis Powder Coating in Carthage, Missouri.
The rest of the modifications were to clean up the body; the front emblems were shaved as well as the side trim and the massive mirrors. United Pacific LED lights were installed all around the truck, including the headlights, side marker lights, and tail and back-up lights. A re-pop grille from H&H Classic Parts was installed up front along with a new chromed bumper to give the front end the right look, and the rear box bumper was deleted for the smoother roll pan look.
Underhood a 475hp aluminum BluePrint engine was installed with a FiTech 3×2 EFI setup atop a Speedway Motors 3×2 intake. Ignition is handled by a PerTronix distributor and the electric power is from a PowerMaster alternator, which is mounted into a Kwik Performance Front Runner System that also includes the A/C compressor and power steering pump. Patriot headers route the spent gases to a JBA stainless exhaust system built by Wyland Muffler in Joplin, Missouri. A FiTech controller handles the 4L60E overdrive built by Gayles Transmission, also out of Joplin. The engine was dressed up using air cleaners from O’Brien Truckers and matching finned valve covers from Speedway Motors.
The stereo system is highlighted by a trio of HiFonics amps, which are mounted upside-down in the center of the cab’s roof, adding some usable space to the small cabin while still providing a ton of power. Ryno built a custom sub box with four 10-inch subs behind the seat and also a custom set of kick panels with MB Quart Z line component speakers. The custom parts of the interior that were built for the stereo were upholstered by Trujillo Auto Trim. A Speedway Motors steering column topped with their own billet wheel finishes out the interior.
It was only a matter of weeks from the day that the truck rolled off the trailer and onto Ryno’s property. In those few weeks the truck went from being a saved-from-the-crusher shop truck to starting on a journey to become a SEMA show truck. The best part for me is seeing that something that was trash to one man became treasure to a whole bunch of other people.