CTP Event
InTheGarageMedia.com
Mooneyes typography
32nd Annual Hot Rod & Custom Show typography
32nd Annual Hot Rod & Custom Show typography
Yokohama, Japan typography
by ROB ForTIERImages by the author
F

or the second, maybe even the third, time since I started attending Mooneyes’ annual Hot Rod & Custom Show (HRCS) in Yokohama, Japan, way back in 1999, I got the “luxury” of spending Thanksgiving 35,000 feet in the air. Other than a cold turkey sandwich and the lady sitting next to me having a “mild” seizure mid flight, it was nothing too exciting. The exciting part began once we landed at Tokyo’s Haneda Airport the next day and the five-day Japanese adventure commenced!

Thanks to Mooneyes’ Shige Suganuma, I’ve been able to take part in the phenomenal HRCS for the better part of the last quarter-century. What began as a “modest” indoor show held within just a portion of the Pacifico Yokohama exclusively for just what the name implies—hot rods and customs of all makes and sizes, foreign and domestic—has since blossomed into just as much of a custom motorcycle show that now consumes the entire Pacifico facility. It’s without exaggeration one of the most impressive gatherings of vehicles AND people you could ever possibly attend (in other words, I highly recommend it as a bucket list for all who haven’t already experienced it!).

While the show is Sunday only, Saturday’s setup is a must-see show in itself, as seeing all the elaborate displays getting assembled and put together and the vehicles themselves rolling in is really something—not to mention having the ability to see so much before the 25,000-plus people come pouring through the doors and remain packed in the Pacifico till the show’s over Sunday afternoon!

Each year, Mooneyes selects a special invitee vehicle from the United States. This year Coby Gewertz and his South City Rod & Custom–built 1934 Ford, “St. Christopher,” was the special four-wheeled guest. There’s also a yearly themed exhibit featuring “foreign” models. Last year was the gathering of classic haulers entitled “Plenty of Blazing Classic Trucks,” as many of you may recall, while this year a section was devoted purely to classic Chevys dubbed “Experience the Enchanting Chevrolet,” showcasing some of the best Bowtie muscle cars, hot rods, and of course a select few classic trucks!

Again, it’s been an absolute honor to experience this amazing event over 6,000 miles from home for so many years—especially having been part of the 30th anniversary year before last. Here’s to many more Mooneyes Hot Rod & Custom Shows!

1949 Ford F1 – Silver with a modern stance, polished wheels, and a custom engine bay on display
Turbocharged 1963 Chevrolet C10 – Black paint, massive intercooler, and a wild custom chassis
1960s Chevrolet C10 chassis build – Black cab with a custom frame and massive rear wheels
1966 Chevrolet Suburban Panel – Cream-colored, slammed to the ground with wire wheels
Two men in Mooneyes attire – One in a smiley-face blazer, the other in a yellow Mooneyes jacket
Entrance sign to the Mooneyes show – “32nd Yokohama Hot Rod Custom Show 2024” banner
1960s Datsun 520 mini-truck – Slammed, patina white with deep-dish chrome wheels
1955 Chevrolet 3100 – Deep blue with ghost flames and a wood bed, sitting low
1988-1998 Chevy CK – Gray with red pinstripes, lowered, and sitting on red multi-piece wheels
Pinstriping booth – T’s Design showcasing hand-painted pinstriping and custom artwork
1950 Chevrolet 3100 – Smooth, shaved-body, pastel green paint, and a traditional hot rod stance
1980s Chevy Suburban – Two-tone baby blue, slammed on billet wheels, with a cowl hood
1960s Datsun 520 mini-truck – White, heavily lowered with wire wheels and pinstriping
Custom-built hot rod truck – Matte brown with a vintage aesthetic, featuring a model posing beside it
1973-1987 Chevy C10 Squarebody – Brown with a custom wooden bar setup in the bed
1956 Ford F100 – Satin burgundy, custom bed cover, and chrome details