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InTheGarageMedia.com
Bare 'N" Beautiful title

Lloyd Originals Brings a ’67 C10 to the Next Level

BY Chuck Vranas
Photography BY The Author

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t’s a rare moment in time when a factory-fresh hauler straight from the production line possesses a near-perfect form as in the coveted Chevy C10. Held in highest esteem with other gems, including the ’32 Ford, Gen 1 Camaro, or even the early Buick Rivieras where you’d be hard-pressed to improve on the designer’s original concepts. It takes a keen eye with a nod to tradition when taking on a challenge to refine the lines of such revered models. Fortunately in hot rodding there are numerous talents embracing the world of custom fabrication, from mild to wild and everything in-between when it comes to adding a personal touch.

the factory fresh ’67 C10

Butch Lloyd, owner of Lloyd Originals in Wilmington, Delaware, has been a custom metal fabricator and builder for the last decade. He’s seen plenty of creative projects roll through the shop as well as being involved in the fabrication of two prior Detroit Autorama Great 8 Ridler contenders. When Pedro Perez wanted to bring his dad’s old ’67 Chevy C10 to the next level he met with Lloyd to collaborate on ideas to give it a fresh new look with a balance of subtle details and a dash of allure in just the right places. It takes plenty of hours to achieve the results so let’s take a deeper look into what makes this truck so bitchin.

Starting from the ground up, once the stock frame was blasted clean it was determined to be clean and straight to act as a solid base. With Pep wanting to lay frame when parked, a call was made to Porterbuilt Fabrication (PB Fab) to get everything dialed in. Out back, a Moser Engineering 9-inch Ford packs 3.73 gears spinning matching 31-spline axles. It’s suspended in place by a PB Fab Dropmember Level 3 modular suspension showcasing their bolt-in bridge assembly, including tubular rear frame crossmember with trailing arms, Watts linkage, Firestone ’bags, and KYB Excel-G gas shocks. Lloyd then upped the ante with custom-fabricated mounting points, smoothing the frame, adding a modified PB Fab trans crossmember, and removable custom boxing plates to hide all lines and wiring. To complement the back, a PB Fab Dropmember Level 3 modular IFS gets it done, starting with their exclusive front crossmember and inner truss support system. It features their tubular upper and lower control arms, CPP Modular 2-inch drop spindles, Airlift Dominator D2600 ’bags, KYB Excel-G gas shocks, CPP sway bar, and matching rack-and-pinion. For plenty of stopping power, a Speedway Motors universal underdash dual power master moves fluid through stainless lines to Wilwood Engineering Forged Narrow Superlite Big Brake 13-inch drilled-and-vented discs at each corner wearing six-piston calipers front and four-piston versions rear. Stance and style link it to the streets with a set of U.S. Mags Forged Big Slot–model wheels, sized 22×9 front and 22×12 rear, wearing Pirelli P Zero Nero GT rubber, sized P255/30R22 and P305/30R22, respectively.

'67 C10 engine
'67 C10 steering wheel and dashboard
'67 C10 gear stick
’67 C10 truck bed

For plenty of impressive power, a Chevrolet Performance LS3 V-8 adds plenty of modern-day performance with 430 hp straight out of the box, linked to a GM 4L60 trans. Cool bits adding dazzle include a polished Jegs-fabricated aluminum intake, finned aluminum valley plate, and matching valve covers from Speedway Motors. Lloyd prepped its accommodations by crafting a unique bead-rolled firewall with matching inner fenders sculpted perfectly to a removable one-piece front filler panel with hidden reservoirs and custom radiator support. Added treats include custom engine mounts, frame covers, inner hood structure, hard lines, and cold air intake.

'67 C10 truck bed
'67 C10 bumper
'67 C10 truck bed open

When it came to addressing the sheetmetal, Lloyd had plenty of magic ready to add a level of brilliance to the exterior. Starting at the front, a Gen 1 Camaro bumper was tucked, shaved, and frenched in place, sculpted to a custom lower pan while the turn signals were ditched from the factory grille. A Goodmark cowl induction hood was massaged while all emblems, locks, mirrors, and handles were shaved front to rear. A fresh cab roofskin was added with the rear peak removed while also deleting the driprails and finessing the gaps. The bed packs a punch, starting with contouring it to the cab, filling the stake holes, crafting a fresh roll pan with a tucked, shaved, and frenched Gen 1 Camaro rear bumper in place along with a custom tailgate recess to match the proportions of the taillights. Inside the bed is a work of art with custom bead-rolled panels and matching inner wheeltubs, raised, and opening bed floor to show off endless details, and a number of custom access areas in the dropdown fascia.

man leaning against '67 C10
'67 C10 front dashboard

Inside the cab you’ll find even more details, starting with a highly modified ’61 Corvair dash fitted with special ribbed stainless inserts flowing into a waterfall console frenched into the dash along with ’63 C10 Dakota Digital VHX instruments and Vintage Air accommodations. A bead-rolled transmission tunnel and floors keep the theme while a set of Lexus SC400 seats will be recessed into the back of the cab. This is a rare, bare metal look into one C10 that’s turning up the heat and we can hardly wait to see it completed!

side view of silver '67 C10